Yılmaz’ means ‘dauntless’. ‘Argüden’ means ‘honorable’, ‘guide for integrity’ and is pronounced as ‘argue then’, as in the phrase “if you don’t agree, argue then.”
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For Sustainability Success, Sustainability Needs to be the Responsibility of Boards and CEOs

In their article published in the April 2022 issue of Harvard Business Review Türkiye, Dr. Yılmaz Argüden and Gizem Argüden Oskay state, “A broad and holistic approach must be adopted at every step, from thought to incentive systems, and from strategy to implementation for sustainability.”

Leading companies align executive incentive mechanisms with strategic sustainability goals to ensure that top management prioritizes sustainability and focuses on key issues. As we enter a period where we assess how we can most effectively integrate sustainability into our ways of doing business, it becomes critical to clearly define the roles of boards of directors and top executives who will lead in this area. To ensure the widespread adoption of sustainability practices in decision-making processes, boards must hold company management explicitly accountable for the company’s sustainability impact.

Harvard Business Review Türkiye, April 2022

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